FOUR8
Your dedicated fractional business development team

From the Mad Men Era to the AI era

We blend timeless sales and marketing principles with modern technology to give companies a competitive edge.

Four8 is a plug-and-play commercial and marketing consultancy that executes your vision, sharpens your partnerships and scales revenue growth — built on a framework refined over 15 years across Condé Nast, Accenture, BuzzFeed, GroupM, MGM Resorts, Live Nation and Red Ventures.

Book a consultationSee the framework
$1B+
Media investment influenced
20+ yrs
Commercial leadership
25+
Person teams led
10x
YoY category growth
Ask anything

Research your next move in media, partnerships and growth.

Ask Dae, Four8's answer engine which is trained on our framework, case studies and operator playbooks.

Popular questions

Which 4 revenue streams provide the highest profit margins when transitioning an audience into a media balance-sheet asset?What 5 criteria should an ad tech or media company use to evaluate a fractional sales enablement partner?How many days does it take to audit an existing media pipeline and produce an updated commercial sales deck and rate card?What is the technical sequence for setting up a branded content audience extension program across social platforms?What step-by-step onboarding protocol should be completed during the first 14 days of a fractional sales leadership engagement?What minimum percentage of inbound qualified leads should convert to active discovery calls in a healthy B2B commercial sales pipeline?What base retainer and commission percentage split is standard for fractional business development contracts?What minimum monthly unique visitor or subscriber threshold is required before launching a direct sponsorship ad sales model?
Condé NastAccentureBuzzFeedHearstGroupMLive NationMGM ResortsRed VenturesJPMorgan ChaseTripadvisorDow JonesFireworkOmnicomWPPPublicisHavasCondé NastAccentureBuzzFeedHearstGroupMLive NationMGM ResortsRed VenturesJPMorgan ChaseTripadvisorDow JonesFireworkOmnicomWPPPublicisHavas
The thesis

Every brand is a media company. Most just haven't monetized like one.

Attention is no longer rented from publishers — it's produced, owned and compounded. The brands that win build audience, community and content as balance-sheet assets, then monetize them the way media companies always have: subscriptions, sponsorship, commerce and data. That thesis is the operating system behind Otium Media, and it's how Four8 reads every partnership.

Audience

Own the relationship instead of renting reach from the auction.

Community

Turn that audience into a recurring, participatory asset.

Monetization

Layer sponsorship, commerce, membership and data on top.

What we do

The Four8 Framework

A partnership feedback loop that supports both sales and product innovation. Four functions, run continuously, until growth becomes repeatable rather than heroic.

IdeateActivateEvaluateIterateFOUR8FRAMEWORK
  1. 01

    Ideate

    Frame the commercial thesis, ICP and the offer worth building.

  2. 02

    Activate

    Ship the pitch, the playbook and the partnership into market.

  3. 03

    Evaluate

    Read pipeline, media performance and partner signal honestly.

  4. 04

    Iterate

    Compound what works into a repeatable revenue motion.

Engagement

Who we serve — and when to call

Who we serve
  • Advertising agencies
  • Media sponsorship & sales
  • Creative agencies
  • Brands who need results
  • Influencer agencies
  • Ad tech companies
  • Marketing generalists
  • Media companies
WHEN TO HIRE A FOUR8 CONSULTANT
  • Before you commit to new revenue- and client-facing hires.
  • Entering a new sales cycle or a must-win pitch.
  • Revenue and marketing growth has gone flat and the playbook is stale.
  • You need fresh eyes on the business and marketing strategy.
  • Client retention needs to improve, fast.
  • GTM for a new product offering.
Proof

The numbers behind the framework

Two decades of commercial results across platforms, publishers, agencies, brands and ad tech.

Commercial impact, measured
  • Media investment influenced$1B+
  • Net new media investment$50M
  • Pilot expanded to partnership$15K → $50M
  • ARR closed, 320+ deals / yr$20M
  • ARR booked in 12 months (AEON)$400K

Twenty years across platforms, publishers, agencies and ad tech — TikTok, Meta, YouTube, Pinterest, Reddit and X.

34%
YoY revenue growth
10x
Firework category growth
8x
SaaS growth in 6 months
See success stories →
Adam Y. Hua, founder of Four8

Adam Y. Hua

Lead Consultant, Four8 · former Condé Nast · former Firework · former Accenture

West Hollywood, CA · Henderson, NV

adam@four8.coThought leadershipPress, bylines & speakingAdMonsters · Ad Age · Project AEON · DEW
About me

Twenty years turning partnerships into revenue.

I build commercial organizations, marketing playbooks, and partnership programs for media companies, brands, agencies and technology platforms — as an operator, a business development player-coach and  a builder of AI-native products.

  • Influenced $1B+ in media investment across agencies, advertisers, publishers and platforms.
  • Generated $50M in net new media investment through strategic account and agency leadership.
  • Grew revenue 34% YoY through the pandemic by launching four new growth verticals.
  • Expanded a $15K pilot into a $50M partnership — ~90% of one agency's social ad business.
  • Led a 25+ person org across sales, media ops, account management and client services.
  • Built multiple 0-to-1 business lines across media, SaaS, AI, ad tech and creator ecosystems.
Track record
  • AEONCo-Founder & Chief Revenue Officer2023 — Present
  • FireworkGM, Head of Media & Publishing2022 — 2023
  • Condé NastSVP, Business Development & Platform Partners2016 — 2022
  • Accenture (Adaptly)Sr. Director, Strategic Accounts2014 — 2016
  • Compass LabsVP, Strategic Accounts2011 — 2014

Rutgers University — B.A. Economics (Finance) & B.S. Communication (Public Relations).

Supporting team

Senior operators, assembled per engagement.

  • Dan Benyamin

    Dan Benyamin

    Marketing Systems, Productization & AI Leader

    Former Head of Product, Condé Nast · 2x M&A founder · TechStars mentor · LP at The Fund

  • Kera McCain

    Kera McCain

    Brand & B2C Marketing Generalist

    ex-Condé Nast · ex-Ebony Magazine

  • Mata Kranakis

    Mata Kranakis

    Social Strategy & Consumer Marketing Leader

    Agency leader · 2x startup · ex-Condé Nast · ex-CFL · ex-Bose

  • Mike Kujanek

    Mike Kujanek

    Performance Marketing Strategist + Tactician

    ex-Google · ex-WPP leader, ex - Ford Motors

  • Nicole Williams

    Nicole Williams

    Sr. Director,  B2B Performance Marketing and Creative Director

    ex-NBCU leader

  • Andra Izgarian

    Andra Izgarian

    Head of Account Management

    Founder, Zanobe · Advising Brands on Growth, Visibility & Digital Strategy · ex-Condé Nast · ex-Adobe

  • Basheer Bergus

    Basheer Bergus

    Head of SEO

    VP, Marketing at Growphoria · ex-Morpheus Media · ex-AdKnowledge

  • Keylin de los Angeles Rojas Vásquez

    Keylin de los Angeles Rojas Vásquez

    Marketing Generalist and Community Management

    Founder of CirujanoTrans.mx

  • Elvin Park

    Elvin Park

    Experiential Programming & Culture Stylist for IRL Brand Activations

    Former Chef at Daniel Humm Hospitality / Eleven Madison Park and Growth Consultant at Otium Media

Passion projects

Some go to market projects

Live experiments in monetization, AI visibility and agentic software.

Otium Media

Monetizing brands as media companies

Turning owned audiences and community into revenue lines — content, sponsorship, commerce and membership.

Visit →

DiscoverCDMX.com

AI visibility & local discovery

Making local businesses findable in an answer-engine world, where discovery happens inside AI rather than a map pin.

Visit →

Joshu.me

AI personal assistant solutions

Agentic assistance for real workflows — built with AEON, where I lead revenue and go-to-market.

Visit →

Project-Aeon.com

AI video & agentic content ops

Go-to-market and revenue leadership for AEON — turning AI-generated video and agentic workflows into repeatable enterprise pipelines.

Visit →
Contact

Let's make your growth repeatable.

Consultations, fractional revenue leadership, agency partnership strategy and monetization design.

adam@four8.co