Four8 Construction

More product sales. More qualified leads. More profitable growth.

Marketing and business development for the companies that build, supply and service the places people use every day.

We help material and product companies sell more—and help construction service companies turn demand into jobs that actually close.

  • Paid media
  • Search & AI visibility
  • Lead generation
  • Sales strategy
Built for your business

Two sides of construction. One goal: a stronger bottom line.

Materials & products

Get specified, stocked and sold.

Reach the architects, dealers, contractors and buyers who influence what gets used on the job.

  • Launch or expand a product line
  • Build distributor and dealer demand
  • Turn technical advantages into sales reasons
  • Track marketing through to revenue

Builders & services

Win more of the right work.

Generate better-fit opportunities in the markets, service areas and job types that make money.

  • Generate qualified local leads
  • Reduce wasted calls and poor-fit inquiries
  • Improve quote and follow-up systems
  • Grow repeat and referral business
The system

Turn attention into quoted work—and quoted work into revenue.

Most marketing stops at the lead. We connect the whole path from first search to closed business, then use the results to make the next campaign smarter.

  1. 01

    Create demand

    Make the right buyers aware of your company before the bid, spec or service need.

  2. 02

    Capture intent

    Show up when buyers search, compare, request pricing or need work done.

  3. 03

    Convert the lead

    Route, qualify and follow up fast enough to turn interest into a real sales conversation.

  4. 04

    Compound growth

    Use closed-job data, partnerships and referrals to lower the cost of the next sale.

What we do

Practical help where marketing meets sales.

No oversized agency team and no generic campaign deck. We bring senior operators to the exact growth problem in front of you.

Find the right buyers

Reach contractors, builders, architects, dealers, property owners and local customers with focused paid media.

Get found when demand is real

Improve search and AI visibility for the products, services and locations that drive profitable work.

Make the offer easy to understand

Turn technical details into clear reasons to specify, stock, install or buy—with pages built to convert.

Improve lead quality

Filter out poor-fit inquiries and give sales teams the context they need to quote and follow up faster.

Open new sales channels

Build partnerships with distributors, dealers, specifiers and complementary service providers.

Measure closed business

Connect spend to qualified opportunities, quoted work and revenue—not just clicks and form fills.

Transferable proof

The category changes. The growth discipline does not.

These are verified results from campaigns our team led in other industries—not construction client claims. They show how we improve demand, targeting, sales efficiency and revenue.

239%
increase in sales volume
Performance program led by our team for a national service business.
51%
reduction in cost per sale
Search account rebuild focused on lead quality and conversion.
3.57x
return on ad spend
Product sales program run through a high-demand seasonal window.
~40%
estimated cost-per-lead reduction
Local demand captured through zip-code and audience targeting.
Review the full success stories
Illustrative service-company model

See the job value—not just the lead count.

A simple example shows how we work backward from revenue. Your actual model would use your service mix, close rate, capacity and margins.

Monthly inquiries200
Qualified at 35%70
Jobs won at 20%14
Revenue at $18K average job$252K
The Four8 difference

Performance marketers with a business builder’s point of view.

The team knows how to run digital growth. Adam’s superpower is frontier thinking: seeing where the market is moving, finding the opening others miss, and turning it into a practical advantage through marketing, partnerships and business development.

  • Adam Y. Hua

    Adam Y. Hua

    Lead Consultant · Growth & Business Development

    20+ years building revenue, partnerships and new business models across Condé Nast, Firework and Accenture.

  • Mike Kujanek

    Mike Kujanek

    Performance Marketing

    Hands-on paid media leadership with experience at Google, WPP and Ford Motors.

  • Basheer Bergus

    Basheer Bergus

    Search & AI Visibility

    Search strategy built to improve discovery where buyers research products and providers.

  • Nicole Williams

    Nicole Williams

    B2B Performance & Creative

    B2B campaign and creative leadership shaped by senior experience at NBCUniversal.

Senior specialists join the engagement when the work calls for them.
Start with the numbers

Tell us what you sell, where you sell it and what a good customer is worth.

We’ll use the first conversation to identify the biggest leak in your growth system and the clearest path to more profitable revenue.

  • For materials, products, builders and service companies
  • Focused on profitable sales—not vanity metrics
  • Direct access to senior operators

Serving companies across the U.S.